— Joe Rocket —
Twenty Five Years Of Champions
Established in 1992, Joe Rocket’s helmets, gloves, jackets, and pants are designed with the motorcyclist’s needs in mind. Offering a full line of protective gear and sportswear, this innovative clothing line keeps sport, cruiser and track riders safe and stylish both on and off the road. With Joe Rocket, safety is never compromised for design. The result is an outstanding collection of clothing created for the unique needs of riders.
When it comes to gloves, Joe Rocket has a firm grip on what both race and street riders need. Features like a reinforced leather palm and injection molded knuckle/finger protectors are what make Joe Rocket’s gloves one of the best in the market. For street riders who are looking for a cooler grip, Joe Rocket’s mesh motorcycle gloves are constructed with a Free Air™ mesh outer shell and synthetic palm.
Offering both full face and half helmets, Joe Rocket’s innovative helmet designs exceed DOT and ECE 22-05 standards to keep racers, cruisers, and sport bike riders safe and comfortable on the road. Joe Rocket helmets are designed for every condition including fog, rain and sun. Riders will fall in love with their lightspeed-quick shield change replacement system making it easy to adapt to shifting conditions on the road. Additional helmet features include Dry tech removable liner, anti-fog/anti-scratch/UV resistant shield, integrated internal sun visor, removable chin curtain and breath guard, and Joe Rocket’s cross link variable ventilation system.
With Joe Rocket every detail is considered. Night-time visibility is enhanced with reflective trim on both their line of motorcycles jackets and pants. Stand out with bright bold designs or embrace traditionalism with authentic leather jackets and pants that will be the envy of your fellow riders. Features like Vault CE approved armour, removable insulated liners, and plenty of airflow keep riders protected both on and off the road.
Joe Rocket’s Sure-Fit waist adjusters make it easy to find the right pair of pants for every fit and form. Their pre-curved textile motorcycle pant, which include a 100% waterproof outer shell, are perfect for track days and surprise rainstorms. The 4-way stretch material comes with removable Vault C.E. approved knee protectors while the pants also include the Meta Sports System featuring removable panels and a Free Air mesh removable Dry Tech liner.
For those looking for a more casual pant, Joe Rocket’s Aurora straight fit armoured jeans are constructed with 12 oz stretch denim and removable Vault C.E. approved knee armour. Heat and tear resistant aramid in the seats, hips and knees provide added durability and protection.
Joe Rocket’s full line of pants, gloves, helmets and jackets keep riders safe and cool without sacrificing design and style.
Joe Rocket was founded in 1992 in Windsor, Ontario by Bruce Parker. After graduating university and becoming a teacher, Bruce decided he liked motorcycles more than he liked kids, so he opened a motorcycle shop called Parker Bros. Motors where he sold hundreds of motorcycles and thousands of motorcycle jackets.
After years of selling jackets with European sounding names that no one could pronounce, Bruce came up with the idea for “Joe Rocket”, a name many lamented as “the dumbest name ever heard” but that was kind of the point. Bruce sold his motorcycle shops and embarked on a mission to put Joe Rocket on the map as a leader in motorcycle apparel.
After 6 long years of selling jackets on the road to anyone who would listen, Joe Rocket came up with The Ballistic Jacket and sold a thousand jackets. This felt like a real breakthrough and it was a time for celebration. Next was the invention of The Phoenix Mesh Jacket, it sold one hundred thousand units and Joe Rocket never looked back.
After bringing on riders like; Steve Crevier, Nicky Hayden, Eddie Lawson, Jay Springstein, and many more, Joe Rocket became kings in the world of motorcycle racing. They won the Canadian Superbike Championship 9 years in a row and have over 40 championships across the world!
Bruce Parker is no longer the founder of “Joe Rocket, the dumbest name ever heard”. He is now “the marketing genius behind Joe Rocket”.